Thursday, August 12, 2021

Science Fiction Ads for the Literati


 

I love skimming ads in old science fiction books.  Commercialism may corrupt us, but I also am an avid reader of book ads in The New York Review of Books.  Still, SF paperbacks have the most amusing ads.  Smack in the middle of a back page that urged me, "Buy them at your local bookstore or use coupon on next page for ordering," I found the title of a hitherto unfamiliar book, The Elephant and the Kangaroo by T. H. White.  

Has anyone heard of this?

 I am a fan of The Once and Future King, somewhat less so of his autobiographical The Goshawk.  Shall I try The Elephant and the Kangaroo?  The e-book costs only $2.99.  I certainly would be happy to devote a few hours to "a hilarious romp" or "a mad flight of fancy."

The strange things we learn from perusing paperback ads. 


 



6 comments:

  1. reading an old paperback the other day i was transported back about fifty years by the glued-in thicker paper ad for Kent cigarettes... amazing how things have changed in the interval!

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  2. Oh, lord, cigarettes! It is intriguing the way books try to sell things, though in my case I've mainly seen ads for other books.

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  3. The Elephant and the Kangaroo isn't one of White's better works, to put it politely - it's set in 1940s Ireland, where White is visited by an angel giving warning of a flood. A lot of not-very-good jokes about superstitious Irish catholics.
    I'd recommend Mistress Masham's Repose, his books on eighteenth century England, The Age of Scandal and The Scandalmonger, The Book of Beasts - a translation of a mediaeval bestiary or the short stories in The Maharajah.

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  4. Well, there goes the "mad flight of fancy." I'll take your advice and spare myself a bad book. I've heard of Mistress Masham's Repose, not the others.

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  5. I absolutely love Mistress Masham's Repose and recommend it. I read it years ago and it stuck in my memory.

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    1. Thanks for the recommendation! I love White and will add this to my TBR list.

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